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Our Story

Marketware International has had a significant impact on the online retail trading industry. The company authored and pioneered one of the first trading platforms in the mid-90s and has thus influenced the growth of several financial institutions in the industry through its innovative solutions. The company's impact on the online retail trading industry was significant, as it paved the way for others to follow in its footsteps. The story of Marketware International is an untold story and a valuable case study that exemplifies determination and innovation in the FinTech space.


Marketware International developed webBroker, an online trading platform, for Waterhouse Securities, which later became TD Waterhouse. The success of webBroker with TD Waterhouse paved the way for Marketware to expand its reach and work with other financial institutions such as the Royal Bank of Canada (RBC - NetAction) in Canada, the Canadian Imperial Bank of Commerce (CIBC), Legg Mason through LM Online, and many others in the US. With the growing popularity of online retail trading, the team at Marketware International launched trading solutions in Europe and Asia, further expanding the company's global impact while working with TD Waterhouse.  Marketware's success in these regions further cemented its position as a leader in the online retail trading industry.


The platform provided financial institutions with the technology and infrastructure necessary to offer online trading services to their clients. This allowed for a new level of convenience and accessibility for investors and greatly influenced the growth and development of the industry. webBroker allowed investors to access real-time market data, place trades, and manage their portfolios from anywhere with an internet connection. This was a revolutionary concept at the time and has since become the standard for online retail trading.


The impact of webBroker on online retail trading cannot be overstated. The company's founders had a vision for a platform that would allow individuals to trade securities online, and they worked tirelessly to make that vision a reality. The company faced many challenges along the way, including resistance from established players in the financial industry who were wary of the new technology. However, Marketware persevered, and its platform quickly gained popularity among retail brokers.


Today, online retail trading has become an integral part of the financial industry, and Marketware International's impact can still be felt. The company's innovative platform paved the way for others to follow, and it continues to be a source of inspiration for entrepreneurs in the FinTech space. Its story is a testament to the power of determination, hard work, and innovation.


The company's unwavering commitment to driving the growth of online retail trading and its innovative solutions have had a lasting impact on the industry.


The tireless contributions of the team that made it all possible have been significant and, deserve the recognition.  

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